Property Listings That Sell: How to create an irresistible real estate property sale advertisement

Written by John Mayfield, Global Real Estate School

When it comes to selling a property, the first and most important step is creating an effective property listing. A property listing is a marketing tool that showcases your property and attracts potential buyers. A good property listing should be informative, visually appealing, and engaging. In this article, we will discuss the steps you can take to create effective property listings that sell quickly. 

 

It all starts with a catchy headline 

Your property listing should start with a catchy headline that captures the attention of potential buyers. The headline should be short, descriptive, and highlight the best features of the property. Some examples of effective headlines are: 

  • “Stunning 3-Bedroom Apartment with Ocean View” 
  • “Charming Family Home with Spacious Garden” 
  • “Luxury Condo in the Heart of Downtown” 

 

Write an engaging property description

After the headline, the next important element of your property listing is the description. The description should provide all the essential details about the property, including its size, location, features, and amenities. However, it should also be engaging and descriptive, highlighting the unique aspects of the property. 

 

Refrain from including jargon or sophisticated technical terms that potential buyers may not understand. Instead, use simple language and descriptive words to paint a picture of what it’s like to live in the property. For example: 

 

  • “This spacious 3-bedroom apartment features breathtaking ocean views from every room. The open-plan living and dining area is perfect for entertaining, while the large balcony is an ideal spot for relaxing with a cup of coffee and watching the sunrise.” 

 

Include high-quality photos of your property 

As the old adage goes, “an image speaks a thousand words.” Photos are a crucial element of your property listing, as they provide potential buyers with a visual representation of the property. Use high-quality photos that showcase the best features of the property. If you find this challenging, you might consider hiring a professional photographer to take these high-quality, eye-catching photos for you. 

 

Make sure to include photos of all the essential areas of the property, such as the living room, bedrooms, kitchen, and bathrooms. You can also include photos of any unique features, such as a swimming pool, garden, or balcony. 

 

Now, of course, you can decide on how to collect photos of your real estate property as you see fit. However, the most important thing to take note of here is that your photos need to give the viewer the feeling that they already own this place. They need to convince your potential buyer or tenant that this is exactly the place that they can call “home.” And to instill this lovely and effective feeling in their minds; every detail counts. 

 

Provide accurate pricing information 

Your property listing should provide accurate pricing information to potential buyers. This includes the asking price, as well as any other costs or fees associated with the property. Be transparent and upfront about the pricing, as this can help to build trust with potential buyers. 

It’s also important to keep in mind the current market conditions when pricing your property. Research similar properties in the area to see what they are selling for and adjust your asking price accordingly. 

 

Highlight the location and surrounding area 

The location and surrounding area can be a significant selling point for your property. Make sure to highlight the benefits of living in the area, such as nearby amenities, schools, parks, and public transport. You can also include information about the local community, such as events or attractions. 

If the property is located in a particularly desirable location, such as near the beach or in a trendy neighborhood, make sure to highlight this in your listing. 

 

Use video or virtual tours 

Video and virtual tours are becoming increasingly popular in property listings. They provide potential buyers with a more immersive experience of the property, allowing them to get a better sense of the layout and features. 

You might want to include a video or virtual tour of your home in your listing. This can be very helpful for potential buyers who can’t make it to viewing in person. By creating a video or virtual tour of your property and including it in your listing, you can give potential buyers a more immersive experience of the property that they wouldn’t otherwise be able to get. 

 

The nutshell

Creating an effective property listing is essential for selling your property quickly. By following these tips, you can create a listing that showcases the best features of your property, engages potential buyers, and helps you achieve your selling goals. 

 

 

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